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'Seeing Double' has more than one meaning. Madison and Hallie are twins and wanted the brands name and identity to reflect the two as a whole.

The other meaning comes from the 'thrift flips'. Seeing something new in something old. Looking at things a different way and having a fresh perspective. It not only resinates with the clothing but life in general.

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SD started out with Hallie doing 'Thrift Flips' - repurposing unwanted garments to create stylish, exciting pieces.

After dropping multiple thrift flips and creating video edits SD had established a solid following and began expanding their range into loungewear.

SD continues to elevate through more curative drops in both handmade and loungewear pieces. Hallie and Maddi have now built their own following and now look to expand.

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We are a brand that aspires to include everyone no matter their differences. We want to create a sense of belonging and comfort within our Seeing Double community.

Our brand is colourful and bold to allow people to get out of their comfort zone and express their individuality. We want to push boundaries by being risky and as creative as possible.

We aspire to be as sustainable and ethical as possible. Which is why we only run small limited edition drops and recycle and repurpose old garments and make them into new pieces.