Maddern Designs
Lily is an Adelaide-based artist and the incredible talent behind the artwork on our 'Pin Up Girl' tee.
The Artist Behind the Design
From Lily
The Pin-Up tee is such a special collaboration between Hallie and myself. For years, we’ve wanted to create a piece together that blends our creative styles while reflecting the Seeing Double brand.
The design is the result of hours of brainstorming, drawing inspiration from a whole mix of elements. From vintage sticker sheets, pin-up dolls and fabrics we carefully pieced this girl and her wardrobe together.
The process was very nostalgic for ourselves, reflecting on our joy of playing with sticker sheets and drawing clothing as little girls. It sparked the joy of creating freely for myself giving space to make mistakes and enjoy the process rather than focusing on the outcome. Embracing this allowed us to experiment and play with our ideas.
Seeing this artwork on a t-shirt and being able to share it with you means the world to us. We hope it brings a sense of nostalgia and inspiration into your everyday wardrobe!